Tuesday, December 8, 2009

And So The Onslaught Begins: Elin Nordegren Leaves Tiger, and So Does Gatorade Tiger Focus

Well, Tiger's wife Elin Nordegren has already left so I knew it was just a matter of time before the onslaught of endorsement deals began to start falling apart for Tiger Woods. The first endorsement deal to terminate is Tiger's endoresement deal with Gatorade. According to CNBC, Gatorade elected to terminate the "Tiger Focus" sports drink claiming that their decision to do so was made days prior to Tiger's marital infidelity scandal coming into the public eye.

Gatorade executives provided a statement to CNBC stating: “We decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010. We hope to share more about our 2010 plans soon.”

As an aside, the "Tiger Focus" drink is suppose to contain an ingredient said to reduce stress. I think Tiger needs his focus now more than ever.

So far, none of Woods' other sponsors Nike, AT&T, Gillette, Accenture and Gatorade parent Pepsi have elected to sever ties with him over his recent scandal.

No comments:

Post a Comment