For All of You Die-Hard Chicago Whitesox Fans . . .

SoxFest 2010 will be held next on January 22-24 at the Palmer House Hilton. Currently, there are limited hotel rooms and weekend passes available for SoxFest. SoxFest 2010 is being sponsored by Comcast SportsNet, Miller Lite, the Palmer House Hilton and Pepsi.

Fans have the opportunity to purchase up to two rooms per reservation, and those who purchase a two-night stay are eligible to purchase up to four SoxFest weekend passes at $75 each. Weekend passes are only available for purchase by fans who book the two-night stay.

SoxFest 2010, will feature appearances by manager Ozzie Guillen, Gordon Beckham, Mark Buehrle, Freddy Garcia, Andruw Jones, Paul Konerko, Mark Kotsay, Scott Linebrink, Jayson Nix, Juan Pierre, Jake Peavy, A.J. Pierzynski, J.J. Putz, Alexei Ramirez, Mark Teahen and Matt Thornton, along with White Sox coaches, broadcasters and former club stars. For more detailed SoxFest2010 information, check out Whitesox.com.

And So The Onslaught Begins: Elin Nordegren Leaves Tiger, and So Does Gatorade Tiger Focus

Well, Tiger's wife Elin Nordegren has already left so I knew it was just a matter of time before the onslaught of endorsement deals began to start falling apart for Tiger Woods. The first endorsement deal to terminate is Tiger's endoresement deal with Gatorade. According to CNBC, Gatorade elected to terminate the "Tiger Focus" sports drink claiming that their decision to do so was made days prior to Tiger's marital infidelity scandal coming into the public eye.

Gatorade executives provided a statement to CNBC stating: “We decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010. We hope to share more about our 2010 plans soon.”

As an aside, the "Tiger Focus" drink is suppose to contain an ingredient said to reduce stress. I think Tiger needs his focus now more than ever.

So far, none of Woods' other sponsors Nike, AT&T, Gillette, Accenture and Gatorade parent Pepsi have elected to sever ties with him over his recent scandal.